Meta Ads Campaign Performance Report for VRK Constructions

Over the past month, VRK Constructions launched a two-pronged Meta advertising strategy focused on brand awareness and lead generation. With a total investment of ₹3,000, we strategically divided our budget to meet both visibility and conversion goals. Here’s a breakdown of how our campaigns performed. Campaign Summary Campaign Objective Budget Allocated Amount Spent Key Result Cost Per Result Reach Impressions Brand Awareness ₹500 ₹393.05 182,693 Reach ₹2.15 / Reach 182,693 199,950 Leads Generation ₹2,500 ₹2,149.31 6 Qualified Leads ₹358.22 / Lead 17,018 24,086 Total Investment ₹3,000 ₹2,542.36 Campaign 1: Brand Awareness Insights: This campaign was extremely efficient in driving massive visibility at a minimal cost. With almost 200K impressions and over 180K reach, the brand awareness campaign successfully positioned VRK Constructions in front of a wide audience—setting the stage for future conversion-focused efforts. Campaign 2: Lead Generation Insights: The lead generation campaign was designed to capture high-intent prospects. Though the cost per lead is on the higher end, each lead represents a potentially high-value client in the real estate domain. Further nurturing and follow-up could convert these leads into substantial business opportunities. Key Takeaways Final Steps