Running a Google Ads campaign is more than just launching ads—it’s about understanding data, optimizing strategies, and generating meaningful leads. Here’s a transparent look into my recent campaign where I invested ₹40,000 across Search and Performance Max campaigns, targeting app development leads in the United States.
Campaign Breakdown
Budget Used: ₹40,000
Campaign Types:
- ✅ Search Campaign – Focused on intent-based keywords
- ✅ Performance Max Campaign – Multi-channel visibility (YouTube, Gmail, Display, etc.)
Search Campaign Results (May 3 – June 1, 2025)
| Metric | Value |
|---|---|
| Clicks | 117 |
| Impressions | 1,490 |
| Avg. CPC | ₹141 |
| Total Spend | ₹16,500 |
| Raw Leads | 34 |
Geographic Targeting
The campaign was geo-targeted entirely to the United States, with most interactions coming from California. This aligns perfectly with our intent to reach high-potential startup hubs and tech-savvy regions.
Keyword Performance
| Keyword | Cost (₹) | Clicks | CTR |
|---|---|---|---|
| ios and android app development | 7,279.32 | 54 | 6.89% |
| ios app development | 5,588.16 | 39 | 10.29% |
| ios game development | 1,463.53 | 9 | 15.00% |
| build ios app | 1,343.11 | 11 | 6.01% |
| ios app developers | 604.96 | 3 | 6.98% |
🔍 Observations:
- “iOS app development” had the highest CTR at 10.29%, showing strong intent.
- “iOS game development” had an impressive 15% CTR on a smaller volume.
- The most expensive keyword was “ios and android app development”, which also drove the most clicks (54).
Lead Funnel Status (Search Campaign)
| Stage | Count |
|---|---|
| Interactions | 117 |
| Raw Leads | 34 |
| Qualified Leads | 0 |
| Converted Leads | 0 |
Despite a decent raw lead volume, no leads progressed to a qualified or converted stage, which highlights a gap in lead nurturing and follow-up.
Key Learnings & Recommendations
- High CTR doesn’t guarantee conversions – You need proper landing pages, qualification workflows, and CRM automation.
- Geotargeting worked well – California delivered high engagement, proving the value of regional targeting.
- Keyword strategy matters – A mix of high-volume and niche keywords ensured consistent clicks.
- Avg. CPC of ₹141 – This is reasonable for a niche like app development in a competitive US market.
Performance Max Campaign Report
Campaign Duration: May 4 – June 2, 2025
Total Budget Spent: ₹17,600
Overall Campaign Metrics
| Metric | Value |
|---|---|
| Clicks | 123 |
| Impressions | 1,470 |
| Average CPC | ₹143 |
| Raw Leads | 24 |
| Qualified Leads | 0 |
| Converted Leads | 0 |
| Lead Funnel Interactions | 123 |
Geographic Performance
| Location (State) | Number of Clicks |
|---|---|
| California | 34 |
| Florida | 9 |
| New York | 9 |
| Texas | 7 |
| Pennsylvania | 7 |
| Virginia | 7 |
| Illinois | 6 |
| Arizona | 4 |
| Silicon Valley | 4 |
This structured data highlights strong geographic traction in California, followed by key urban states like Florida and New York. While the campaign generated solid click volume, improvements are needed in lead qualification and conversion optimization in future runs.
Final Thoughts
Spending ₹40,000 on Google Ads gave us valuable data, 56 raw leads across both campaigns, and actionable insights. To improve results:
- Integrate a CRM for lead scoring.
- Add retargeting for raw leads.
- Test new landing pages to improve conversion rates.
This campaign proved that even if you’re not converting leads yet, the data can point you in the right direction. With tweaks to follow-up and qualification, we expect stronger results in the next cycle.