Over the past month, VRK Constructions launched a two-pronged Meta advertising strategy focused on brand awareness and lead generation. With a total investment of ₹3,000, we strategically divided our budget to meet both visibility and conversion goals. Here’s a breakdown of how our campaigns performed.
Campaign Summary
| Campaign Objective | Budget Allocated | Amount Spent | Key Result | Cost Per Result | Reach | Impressions |
|---|---|---|---|---|---|---|
| Brand Awareness | ₹500 | ₹393.05 | 182,693 Reach | ₹2.15 / Reach | 182,693 | 199,950 |
| Leads Generation | ₹2,500 | ₹2,149.31 | 6 Qualified Leads | ₹358.22 / Lead | 17,018 | 24,086 |
| Total Investment | ₹3,000 | ₹2,542.36 |
Campaign 1: Brand Awareness
- Budget: ₹500
- Spent: ₹393.05
- Reach: 182,693 people
- Impressions: 199,950
- Cost per Result: ₹2.15 (per 1 reach)
Insights:
This campaign was extremely efficient in driving massive visibility at a minimal cost. With almost 200K impressions and over 180K reach, the brand awareness campaign successfully positioned VRK Constructions in front of a wide audience—setting the stage for future conversion-focused efforts.
Campaign 2: Lead Generation
- Budget: ₹2,500
- Spent: ₹2,149.31
- Results: 6 Qualified Leads
- Cost per Lead: ₹358.22
- Reach: 17,018 people
- Impressions: 24,086
Insights:
The lead generation campaign was designed to capture high-intent prospects. Though the cost per lead is on the higher end, each lead represents a potentially high-value client in the real estate domain. Further nurturing and follow-up could convert these leads into substantial business opportunities.
Key Takeaways
- Smart Budget Allocation: Allocating a smaller budget for awareness and a larger share for lead generation proved effective in driving both brand recall and conversions.
- Efficient Spend: The campaign came in under budget with only ₹2,542.36 spent out of ₹3,000, allowing room for reallocation or future optimizations.
- Strong Reach: Combined reach of nearly 200K+ individuals, providing brand exposure to a sizable local or regional audience.
Final Steps
- Retargeting Campaign: Build a custom audience from the brand awareness viewers for retargeting with lead ads.
- Creative Optimization: Test different ad formats and messages to reduce the cost per lead.
- Follow-Up Strategy: Ensure the leads are contacted promptly to maximize conversion potential.